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Brand Standards 

Logos, color palettes, typography, and other brand assets are the most obvious elements used to convey our identity. Because of their importance in defining how our university and division are perceived, these assets must be carefully curated and consistently applied. 

The following sections provide information about the FIU logos, its use cases as well as the approved colors, typography, business cards, and stationery.

Any variation of these approved assets is not allowed.

*This information is provided by FIU's External Relations' Branding team. To find out more information please visit brand.fiu.edu

FIU's REAL Branding

The REAL Branding elements should be used for official department and division wide communications that represent ACS and its departments in a professional and branded manner. The REAL Branding elements are meant to represent FIU and ACS visually. To keep it clean, legible and consistent, these elements should be used sparingly. When using these elements, be sure to allow for white space and a clear hierarchy of information. Never allow graphic elements to overpower the messages we are communicating.

For more information, elements, and a downloadable brand tool kit, please visit brand.fiu.edu

Please reach out to the ACS Senior Marketing Manager, Sonia Hernandez, sgonza@fiu.edu to get started on using the Real design and elements, to tell the story of your department.

Logos

What is a Logo?

A logo is a design that represents an entity. The FIU logo is proprietary. It has different variations based on the use case – i.e. vertical/horizontal formats, color or B&W versions and FIU block letters.

fiu-logo.png
fiu-logo-vertical.png
fiu-alone.png
*This information is provided by FIU's External Relations' Branding team. To find out more information please visit brand.fiu.edu

What is a Unit Logo?

A unit logo is defined as a variation of the FIU logo to represent a specific unit, college, office, department, etc. Unit logos are composed of the FIU block letters and the official name of the unit. These also have different formats available based on the use case.

Does your ACS department need a logo? Please contact Sonia Hernandez at sgonza@fiu.edu for more information.

To learn more about logo usage, check out FIU’s Logo Usage and Guidelines for more information

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  • Official FIU Logo
    Use of the official FIU logo on all of our communications helps ensure a consistent, professional appearance. The Division of External Relations manages and designs all university logos. Use only the official logos provided here or provided to you by External Relations. Any unsanctioned logo is subject to immediate removal and discontinuation.
  • Athletic and Panther Logos

    The FIU athletic/panther logo, trademark, mascot and name are reserved for use by FIU Athletics and its entities. The FIU athletic/panther logo should never appear with or replace the University’s Logo. Approval to use the athletic logo in addition to the FIU logo in special publications that promote spirit may be given by the Division of External Relations at 305-348-7102.

  • University Seal

    The University’s seal is to be used only for official business of the University. The use of the seal is reserved for formal and official documents such as diplomas, certificates, legal documents, and plaques. The seal is not available for download. The seal should not be used in promotional materials and/or merchandise.

*This information is provided by FIU's External Relations' Branding team. To find out more information please visit brand.fiu.edu

Typography

Use official fonts and typography to achieve a professional, uniform look-and-feel in documents, presentations and other assets. FIU's official fonts are Adobe Garamond (serif) and Helvetica (sans-serif).

It is also acceptable to use Arial in PowerPoint presentations to ensure consistency across older versions of the software.

*This information is provided by FIU's External Relations' Branding team. To find out more information please visit brand.fiu.edu

Adobe Garamond (serif)
Helvetica (sans-serif)
Arial
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Colors

Use of correct FIU colors helps us create professional-looking assets that help reinforce our brand identity. Our official colors are provided in a variety of color spaces to address a range of print formats. Official FIU digital and website colors can be found on the Digital Design System.

FIU Blue
FIU Gold
Coated Paper
PANTONE 282 C
C: 100
M: 87
Y: 42
K: 52
RGB Hex Code: #081E3F
PANTONE 125 C
C: 26
M: 46
Y: 100
K: 6 
RGB Hex Code: #B6862C
Uncoated Paper
PANTONE 282 U
PANTONE 117 U

*This information is provided by FIU's External Relations' Branding team. To find out more information please visit brand.fiu.edu

Secondary Colors

MagentaCyanBright GoldWhite
PrintCMYK: 5/92/0/0
PMS: Rhodamine Red
CMYK: 70/0/13/0
PMS: 3115C
CMYK: 0/16/80/0
PMS: 1225C
CMYK: 0/0/0/0
DigitalHEX: #CC0066
RGB: 204/0/102
HEX: #00FFFF
RGB: 0/255/255
HEX: #FFCC00
RGB: 255/204/0
HEX: #FFFFFF
RGB: 255/255/255

Official Stationary and Business Cards

Official business cards and Letterhead must be ordered through our approved vendor. Business cards are limited to 2 designs. The President and university leadership have an alternate version produced through this vendor by FIU Design & Creative Services. Please see examples below.

*This information is provided by FIU's External Relations' Branding team. To find out more information please visit brand.fiu.edu